Core service 01

App Store Optimization

Two jobs, in order: get your app into the search results, then make the page good enough that people tap Get. Everything below serves one of those two.

The two halves of it.

Visibility gets you seen. Conversion gets you installed. Working on one without the other wastes both.

Half one: Visibility

Being findable

Which searches you should win, and rewriting the fields that decide it.

Keyword research
Volume, difficulty and relevance per market, not a scraped list.
Title & subtitle
30 characters each on iOS. They carry most of your ranking weight.
Keyword field & description
iOS keyword field used properly; Play description written to be indexed.
Competitor mapping
What the apps above you rank for, and which of those you can take.
Half two: Conversion

Being chosen

What the visitor sees in the first three seconds, then tested properly.

Screenshot sets
First two frames do the work. Captions written to be read at thumbnail size.
Icon
Legible at 60px, distinct from the four apps next to you.
App preview video
Where it helps. On some categories it measurably doesn’t.
A/B testing
Product Page Optimization on iOS, store experiments on Play.
Try it

On the App Store you have 160 characters to be found.

Type in your app’s title and subtitle. You see straight away how many characters work for you and how many sit empty.

0%
0
0
0
Comma-separated. Not publicly visible, only the store reads it.

How it looks in the store
A
Get

Are they the right words? Get a free audit

Nothing is sent anywhere. The counting runs in your browser.

How working together goes.

From the first link to the first report. Timings are approximate and depend on how quickly the store approves changes.

  1. Day 1 to 2

    Free audit

    You send a link. You get what the store says today and three priorities.

  2. Week 1

    Research

    Keywords per market, and what the apps above you are doing.

  3. Week 1

    New metadata

    Title, subtitle, keyword field and description. You approve, then it goes to the store.

  4. Week 2 to 4

    Screenshots and first test

    A new set, tested through Product Page Optimization or Store Listing Experiments.

  5. Week 4 to 8

    First movement

    The store indexes the changes and rankings move. You get a one-page report.

Beyond the basics.

Available on Next Level and All-in-One, once the fundamentals are in place.

+01

Custom Product Pages

Up to 70 variants per app: one page per audience, campaign or feature.

+02

Localisation

Keywords researched in-locale. Germans don’t search in translated English.

+03

Ratings & reviews

Prompt placement and timing, plus reading reviews for keyword language.

+04

In-App Events

Extra surface in search and Today. Free real estate most apps ignore.

Think your app deserves better?

Send the App Store link.
The audit comes back within two working days, whether you hire us or not.

Free, and we mean it. No card, no call required.