01
Home / Services / App Store Optimization
Core service 01
App Store Optimization
Two jobs, in order: get your app into the search results, then make the page good enough that people tap Get. Everything below serves one of those two.
The two halves of it.
Visibility gets you seen. Conversion gets you installed. Working on one without the other wastes both.
Half one: Visibility
Being findable
Which searches you should win, and rewriting the fields that decide it.
01
Keyword research Volume, difficulty and relevance per market, not a scraped list.
02
Title & subtitle 30 characters each on iOS. They carry most of your ranking weight.
03
Keyword field & description iOS keyword field used properly; Play description written to be indexed.
04
Competitor mapping What the apps above you rank for, and which of those you can take.
Half two: Conversion
Being chosen
What the visitor sees in the first three seconds, then tested properly.
05
Screenshot sets First two frames do the work. Captions written to be read at thumbnail size.
06
Icon Legible at 60px, distinct from the four apps next to you.
07
App preview video Where it helps. On some categories it measurably doesn’t.
08
A/B testing Product Page Optimization on iOS, store experiments on Play.
Try it
On the App Store you have 160 characters to be found.
Type in your app’s title and subtitle. You see straight away how many characters work for you and how many sit empty.
How it looks in the store
How working together goes.
From the first link to the first report. Timings are approximate and depend on how quickly the store approves changes.
Day 1 to 2
Free audit
You send a link. You get what the store says today and three priorities.
Week 1
Research
Keywords per market, and what the apps above you are doing.
Week 1
New metadata
Title, subtitle, keyword field and description. You approve, then it goes to the store.
Week 2 to 4
Screenshots and first test
A new set, tested through Product Page Optimization or Store Listing Experiments.
Week 4 to 8
First movement
The store indexes the changes and rankings move. You get a one-page report.
Beyond the basics.
Available on Next Level and All-in-One, once the fundamentals are in place.
+01
Custom Product Pages
Up to 70 variants per app: one page per audience, campaign or feature.
+02
Localisation
Keywords researched in-locale. Germans don’t search in translated English.
+03
Ratings & reviews
Prompt placement and timing, plus reading reviews for keyword language.
+04
In-App Events
Extra surface in search and Today. Free real estate most apps ignore.
Evidence tier Source Last checked
Check the work before you pay for it
The ASO and Apple Ads knowledge base we work from is public. Every claim carries an evidence tier, its source and the date it was last checked, including when that check is old.
Open the knowledge base
Think your app deserves better?
Send the App Store link.The audit comes back within two working days, whether you hire us or not.
Free, and we mean it. No card, no call required.
Cookies · measurement only
We use Google Analytics to see which pages people read. We set measurement cookies only with your consent. Privacy policy
Decline
Accept
Cookie settings
imunify-bot-check