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We can’t publish someone else’s numbers. So we show how we work.

We have spent more than five years doing ASO in-house at one of the largest sports apps in the world. Those results belong to our employer, not to us. Instead of invented case studies, here are three independent analyses of public store listings: what the store says today, and what we would test first.

5+ yrs
In-house ASO
3
Independent analyses
117
Knowledge base pages
48h
Turnaround on your audit
How to read these

None of these apps is our client and none took part. Everything was read from the public App Store, in the Croatian and German storefronts. The keyword field is not public, so we do not guess at it. The suggestions are directions to test, not finished answers: the right words depend on search data.

Analysis 01 · Classifieds · Njuškalo

Thirty subtitle characters sit empty

What the store says
  • The title is the brand name alone: “Njuškalo”, 8 of 30 characters.
  • There is no subtitle. The store shows the category name in its place.
  • The first screenshot is about dark mode, not about being the largest classifieds site in Croatia.
  • Primary category is Lifestyle, where it ranks 3rd in Croatia. Secondary is Shopping.
What we would test first
  • A title and subtitle covering what people search for when they do not type the name: ads, cars, property, second-hand.
  • A first screenshot carrying the headline from its own description (more than 2 million active ads), with dark mode moved to the end.
  • All of it through Product Page Optimization, so data decides, not taste.
Today Title 8/30 · Subtitle 0/30
N
Njuškalo
(empty)
Get
Direction to test Title 30/30 · Subtitle 26/30
N
Njuškalo: oglasi i kupoprodaja
Auti, nekretnine, rabljeno
Get
App Store · checked 5 Oct 2026 · not a client
Analysis 02 · Fintech · Aircash

Fifteen languages in the app, one in the subtitle

What the store says
  • Title: “Aircash”, 7 of 30 characters. Subtitle: “Mobile wallet”, 13 of 30.
  • The subtitle is in English in both the Croatian and the German store, although the app supports 15 languages, including both.
  • It ranks 2nd in Finance in Croatia. In Germany it ranks 193rd.
What we would test first
  • A subtitle in the language of the market. Where nobody searches for your name, they only find you by what you do.
  • Keyword research per market, not a translation of the Croatian or English set.
  • The remaining 40 characters across title and subtitle, which do nothing today.
Today Title 7/30 · Subtitle 13/30
A
Aircash
Mobile wallet
Get
Direction to test Title 28/30 · Subtitle 29/30
A
Aircash: novčanik i plaćanje
Kartica, računi, slanje novca
Get
App Store · checked 5 Oct 2026 · not a client
Analysis 03 · Education · Photomath

The description is translated, the subtitle is not

What the store says
  • The description is in Croatian in the Croatian store and in German in the German one.
  • The subtitle is in English in both: “Math explained, step-by-step”.
  • The title is just “Photomath”. For a brand this well known, that is a reasonable call.
  • It ranks 10th in Education in Croatia and 77th in Germany.
What we would test first
  • This may well be deliberate. So we would not change it blind, we would test it.
  • A local subtitle that says the same thing as the description beneath it.
  • Conversion before and after, market by market.
Today Title 9/30 · Subtitle 28/30
P
Photomath
Math explained, step-by-step
Get
Direction to test Title 9/30 · Subtitle 26/30
P
Photomath
Matematika, korak po korak
Get
App Store · checked 5 Oct 2026 · not a client

How much of your listing is working?

Five questions, one minute. You answer for yourself, nothing is sent anywhere.

  1. Does your title contain, besides the name, a word people search for?
  2. Is the subtitle (App Store) or short description (Google Play) filled in, and in the language of the market?
  3. Does the first screenshot say what the app does, without reading the description?
  4. Have you tested screenshots or the icon in the last six months?
  5. Do you have keywords researched separately for each market, not translated?

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What your listing says today

Title, subtitle, description, screenshots and ratings, for each market you are in.

Where you lose search

The terms people should find you for, and do not.

Three priorities

What to change first, what to test, and what to leave alone.

First clients

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