App Preview Videos: What Actually Moves Conversion
App preview videos autoplay muted before your screenshots even load. Here’s what makes people watch instead of scroll past, and how to test it properly.
Notes on getting found.
ASO, Apple Search Ads and the occasional opinion, written for people who ship apps rather than slide decks.
New here? Start with the guides below. For sourced reference pages, see the knowledge base.
- How the App Store Algorithm Really Works in 2026 (And What You Can Do About It)
- Mastering ASO Keyword Research: A Step-by-Step Guide for Maximum Visibility
- App Store vs. Google Play: Key ASO Differences You Need to Know
- Custom Product Pages/Store Listings (CPPs/CSLs): A Game-Changer for App Store Optimization
- How to Choose Which Languages to Localize First
- Why Your Keyword Field Is Probably Wasted
- The First Two Screenshots Decide It
- Stop Bidding Against Your Own Ranking
- In-App Events: An Underused Lever for App Store Featuring
Featured · App Store Algorithm · October 23, 2026 · 5 min read
Uninstall Rate and Retention: The Signal Most Teams Ignore
Keyword optimization gets all the attention, but a high uninstall rate can quietly undo the value of your installs, whatever your metadata looks like. Here is why it happens and what to actually do about it.
Long-Tail Keywords: How to Rank a New App With Zero History
A brand-new app can’t out-rank an established one on a competitive head term. Here’s how to win on long-tail phrases first, and use that traffic to build the history that eventually lets you compete on the big terms too.
A/B Testing Your App Icon: What Actually Moves the Needle
Your icon renders tiny, everywhere, more often than any other asset. Here’s what actually wins icon A/B tests, and how to test it without wasting your traffic on a full redesign.
The App Store Now Has a Header, a Search Result Asset and an Asset Library
On 5 October Apple shipped two new creative placements, a library to manage them and a preview tool. Here is what is confirmed, what is still coming to Apple Ads, and what to do first.
In-App Events: An Underused Lever for App Store Featuring
In-App Events aren’t just a retention feature. They’re a separate discovery surface in App Store search and the Today tab. Here’s how to actually use them for ASO, not just engagement.
How to Choose Which Languages to Localize First
Full localization is expensive, so the real question is which markets first. Here’s a data-driven framework, plus the cheap storefront-only step most teams skip.
Stop Bidding Against Your Own Ranking
If your Apple Search Ads Brand campaign is paying for installs you’d get for free, that’s not growth, it’s cannibalization. Here’s how to spot it and where the budget should go instead.
The First Two Screenshots Decide It
Most visitors decide in the first two screenshots, before they ever open your description. Here’s what to put there, and how to test it properly instead of guessing.
Why Your Keyword Field Is Probably Wasted
Apple’s hidden 100-character keyword field is the highest-leverage metadata you have, and the easiest to waste. Here’s what’s actually costing you characters, and how to get them back.