Why Your Keyword Field Is Probably Wasted
Apple’s hidden 100-character keyword field is the highest-leverage metadata you have, and the easiest to waste. Here’s what’s actually costing you characters, and how to get them back.
Notes on getting found.
ASO, Apple Search Ads and the occasional opinion, written for people who ship apps rather than slide decks.
Featured · Keyword Research · October 20, 2026 · 5 min read
Long-Tail Keywords: How to Rank a New App With Zero History
A brand-new app can’t out-rank an established one on a competitive head term. Here’s how to win on long-tail phrases first, and use that traffic to build the history that eventually lets you compete on the big terms too.
Mastering ASO Keyword Research: A Step-by-Step Guide for Maximum Visibility
Keyword research is the backbone of App Store Optimization. Whether you’re launching your first app or scaling a portfolio of titles, mastering how users search, and…