A/B Testing Your App Icon: What Actually Moves the Needle
Your icon renders tiny, everywhere, more often than any other asset. Here’s what actually wins icon A/B tests, and how to test it without wasting your traffic on a full redesign.
Notes on getting found.
ASO, Apple Search Ads and the occasional opinion, written for people who ship apps rather than slide decks.
Featured · Creative Optimization · October 20, 2026 · 4 min read
App Preview Videos: What Actually Moves Conversion
App preview videos autoplay muted before your screenshots even load. Here’s what makes people watch instead of scroll past, and how to test it properly.
The App Store Now Has a Header, a Search Result Asset and an Asset Library
On 5 October Apple shipped two new creative placements, a library to manage them and a preview tool. Here is what is confirmed, what is still coming to Apple Ads, and what to do first.
The First Two Screenshots Decide It
Most visitors decide in the first two screenshots, before they ever open your description. Here’s what to put there, and how to test it properly instead of guessing.
Custom Product Pages/Store Listings (CPPs/CSLs): A Game-Changer for App Store Optimization
In today’s crowded app marketplaces, standing out is more challenging than ever. With thousands of apps launched every day on the App Store and Google Play,…